We believe that community managers are the next generation of CMOs. However, most community channels are not built to measure lower funnel success metrics, making it difficult to prove the business critical nature of community marketing work.
We’ve been working hard to change that.
Yesterday at SXSW, we shared the news of our latest feature to help us realize this future. Our new Community Commerce analytics tool helps make community marketing measurable.
The Community Commerce Analytics lives in the TYB Operating System and is viewable by all Brand Admins
Through our integration with Shopify, we connect community engagement to sales impact, supporting community leaders in quantifying work that has historically been viewed as "upper funnel."
Brands on TYB can see the amount spent by their community, comparisons in spending behavior between community and non-community members and visualize trends across commerce critical metrics like AOV, LTV and order frequency.
In the coming weeks and months, we will continue expanding the visibility and utility of Community Commerce, empowering community managers to up-level their marketing strategy with community insights.
We’ve long believed in the power of community for brands, but now we are proving it.
Are you ready to make community your most valuable marketing channel? Let's talk. You can learn more about TYB's full suite of tools and book time with our team below:
