Turning Fandom into Brand Love with Community Rewards
Discover how The Outset leveraged TYB to harness Scarlett Johansson's fandom, driving impactful sales growth through a play-to-earn strategy. By incentivizing engagement and rewarding valuable actions within their TYB community, The Outset cultivated a community that not only strengthened their relationship with fans but also generated cost-efficient UGC and incentivized repeat purchases, showcasing the power of TYB in driving brand success.