Meet our customers

Learn how TYB makes community the most valuable owned marketing channel for the fastest growing global brands. Discover how brands like yours increase retention and drive growth through community.

Community Insights to Inform Marketing Strategy

In November 2023 Rare Beauty migrated their fans from a third-party chat platform to TYB as an evergreen tool for community activation. Now, Rare has expanded its TYB community with the launch of Rare World - an additional, inclusive community and loyalty program that celebrates and connects even more beauty enthusiasts.

December 13, 2024

Higher AOV than non-members

of community members have made a recurrent purchase

more likely to purchase than Rare's general social audience

All case studies

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Community Loyalty that Converts

With TYB's segmentation tooling, Dieux skin was able to activate their community members as product testers, driving a high volume of authentic reviews, referrals and increased purchases.

November 21, 2024

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Rewarding Organic Amplification to Lower CAC

By aligning rewards with brand amplification through TYB, BYOMA has converted sales at 80% less CAC.

November 21, 2024

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Community-Driven UGC

OUAI, founded by hairstylist Jen Atkin, prioritizes community engagement by leveraging a segmented rewards strategy. By targeting St. Barts superfans with exclusive perks and personalized experiences, OUAI increases brand loyalty and user-generated content, demonstrating the value of fostering strong customer relationships in the beauty industry.

November 21, 2024

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Turning Fandom into Brand Love with Community Rewards

Discover how The Outset leveraged TYB to harness Scarlett Johansson's fandom, driving impactful sales growth through a play-to-earn strategy.

November 20, 2024

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Uniting Community to Drive Incremental Engagement

How TYB's chat and challenge functionality enabled ChapStick to unite their community of legacy fans to generate and amplify impactful content.

November 19, 2024

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Community-Driven Reviews

Discover how 54 Thrones, a clean beauty brand celebrating Africa’s heritage, overcame review challenges by leveraging their TYB community to drive authentic testimonials, resulting in increased product sales and customer engagement.

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Community Segmentation for Personalized Engagement

Explore how Topicals utilized TYB to transform their community engagement, experiencing remarkable growth and a 400% increase in repeat purchases. By leveraging targeted strategies and consolidating their loyalty program into Spottie Sphere, Topicals exemplifies TYB's impact on brand momentum and customer loyalty.