Web3 community and brand management platform Try Your Best (TYB) is joining leading e-commerce provider Shopify’s app store, allowing its roster of brands to connect a TYB widget to their Shopify checkout experience.

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TYB, an Avalanche-based amplification platform that allows businesses to integrate blockchain-based rewards like non-fungible tokens (NFT), will now be accessible to retailers on Shopify. Businesses can use the app to expand their loyalty programs and provide customers with engagement-based challenges, discounts and exclusive drops.

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The platform has already onboarded popular retail brands JuneShine and Topicals into its ecosystem.Breana Teubner, chief operating officer of TYB, told CoinDesk the company aims to help brands increase their community engagement through Web3 technologies and onboard as many Web2-native businesses as possible to decentralized ecosystems.

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“We want to bring TYB to brand communities, and it’s very simply a tool that allows brands to directly connect with, prompt and engage their communities,” said Teubner. “The Shopify component is really closing the loop on allowing the brand community members to redeem their collectibles for cool perks.”

— Breana Teubner, chief operating officer of TYB

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Alex Danco, director of product at Shopify, said TYB is changing the way brands interact with their customers.

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“Token-gating is the next frontier of loyalty and buyer engagement, and we’re thrilled to see TYB, founded by a team that has built multiple brands themselves, come to life for merchants everywhere”

— Alex Danco, director of product at Shopify