The magic of Rare is our community, which has helped us grow into the brand we are today. TYB was the only product that enabled us to scale that magic while maintaining the authenticity of our community. With TYB, we have the ability to reward our community for all of their contributions - beyond just transactions - and redeem directly on our ecomm
As a seasoned marketer, I've seen my fair share of tools come and go. But TYB is in a league of its own. It's not just another platform; it's a strategic asset that empowers brands to connect with their community on a whole new level. TYB gets my highest recommendation!
TYB is more than just a platform; it's a strategic partner in our brand's success. It's helped us tap into the power of our community, driving authentic engagement and loyalty like never before. If you're looking to take your brand to the next level, TYB is for you.
The Treat Shoppe became a powerful way to introduce and grow the TYB community. By launching TYB alongside the event and inviting guests to sign up on-site, we were able to capture that initial excitement and turn an in-person moment into an ongoing relationship, giving fans a space to stay connected with Bloom.
Data is so important when it comes to understanding your consumers, it helps inform and create cohorts within these different, meaningful groups. TYB has already impacted our company as a whole, with other departments asking how they can get involved and what kind of information we can capture.
With TYB, we’ve been able to turn our fans into true co-creators of the brand. It’s given us a space where the community can shape the conversation, share their creativity, and bring poppi to life in ways we couldn’t have imagined. TYB has made our community feel seen — that’s been game-changing for building loyalty and connection.
“Data is so important when it comes to understanding your consumers, as it helps inform and create cohorts within these different groups in a meaningful way. TYB is already starting to impact our company as a whole, with other departments asking how they can get involved."
Since launching with TYB, we've seen a clear lift in performance across key metrics. TYB members are ordering more frequently and showing higher life time value than non-members. We've also seen consistent month-over-month growth in net sales, directly tied to our community’s engagement on the app."
“TYB has redefined loyalty for us, turning over 75,000 brand fans into an engaged, advocacy-driven community. Beyond purchases, we reward actions that deepen connection—like referrals, UGC, and brand feedback. Community has always been at Bubble’s core, but TYB has taken it to new heights with our 'inner circle' experience."
“TYB has given us a deeper, more measurable way to connect with our community beyond just transactions. It’s about creating meaningful moments, whether through social sharing, referrals, content creation, or product feedback. Our community is more engaged than ever, and a clear impact on both purchase frequency and lifetime value.”
“TYB gave us a way to be involved in our customers’ lives beyond the point of purchase, creating a deeper layer of connection and ongoing dialogue. This added sense of community has led to a 25% increase in LTV and a 29% lift in purchase frequency among TYB members, fueled by meaningful engagement and standout UGC.”
“We had a board meeting after onboarding with TYB and it was the first time I was able to have actual metrics about our community to actually drive conversation with our board and that has been really incredible.
TYB gave us the opportunity to get on a platform with new potential customers."